How to improve search engines externally

In the previous article, we talked about the steps for internal search engine optimization when writing articles. Today we will explain how to optimize search engines. Which will certainly contribute to improving the visibility of the blog to readers. Thus, the number of readings increases. And increase profits in the end by knowing How to improve search engines externally.


It is very important to choose the appropriate and interesting title. Which attracts readers. One of the most important things that you should pay attention to is that the article must contain the keyword. This is so you can improve search engines. And contribute to improving the visibility of your blog to readers.

Search Engine Optimization Meta Descriptions

When there are plugins in WordPress blogs, there is a box called meta which corresponds to the blogger description of the search. In which you must write phrases explaining your article. What does this article contain? And what are the things you are discussing. This phrase should definitely include the keyword. But be aware that it is like a double-edged sword. It doesn’t have to be too long, nor too short.

Social media

When you publish your article, and then publish it on social media, you will contribute to making many people click on the link, and enter the article to see its content. Here we return to the importance of the title and image that you will choose. An attractive, interesting title, as well as an interesting image, will prompt the reader to access and view the content of the article.

Content marketing

You need to know how to market the content you provide, so you can take advantage of improved search engines, i.e. you should think about the goal that drives you to improve the level, market what you’re offering, and you should think about the target group, which you expect to need for the services you provide, or the content you provide, and then know some marketing principles so you can promote the articles you write.


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